Digital Marketing Strategist
All Around Creative All Around Creative Medford, NJ Medford, NJ Full-time Full-time $60,000 - $80,000 a year $60,000 - $80,000 a year 12 days ago 12 days ago 12 days ago Digital Marketing Strategist The Digital Marketing Strategist will have a strong grasp of current marketing tools and strategies in order to develop, implement, track, and optimize digital marketing campaigns across various channels for both the agency and its clients.
This is an integral role in the marketing department as it develops and executes full-service, integrated programs.
This position would report to the Director of Marketing, and partner with in-house resources such as developers, designers, and content marketers as needed to develop and optimize campaigns.
Responsibilities:
Strategize and execute digital marketing campaigns inclusive of SEO, SEM, email, social media, and display advertising tactics Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Use reports to identify trends and optimize tactics and spend based on findings Plan, execute, and measure results via experiments, conversion tests and A/B testing Evaluate emerging technologies for adoption, providing insight on behalf of the agency and/or its clients Review clients' conversion points and optimize user funnels Evaluate end-to-end customer experience across multiple channels and touchpoints Participate in SEO research for content creation Stay up to date with the latest trends and best practices in online marketing and measurement Requirements:
Degree in marketing or a related field 5-7 years proven working experience in digital marketing In-depth experience in marketing automation and CRM platforms In-depth experience in developing and implementing digital marketing strategies Experience in setting up and optimizing Google Adwords campaigns Experience with A/B and multivariate experiments Solid knowledge and experience with online marketing tools and best practices Solid knowledge of website analytics tools (e.
g.
, Google Analytics/Search Console/Tag Manager) Working knowledge of ad serving tools (e.
g.
, DART, Atlas, Terminus) Working knowledge of HTML, CSS, and JavaScript development and constraints Familiarity with web design and UX Highly creative, with experience in identifying and segmenting target audiences to engage, inform and motivate Strong analytical skills and data-driven thinking Strong time-management skills Strong interpersonal and written/verbal communication skills Sense of ownership and pride in your work and its impact on the agency's success About All Around Creative All Around Creative (AAC) is a B2B marketing agency focused on generating leads for technical and manufacturing companies.
AAC aligns as a true partner with their clients, extracting the core sales story and building content-based marketing programs that generate high-quality leads ready for sales nurture.
They provide marketing strategy, content development, digital marketing, branding, creative services, web development, video production and more, all driven by in-house teams of specialists.
The agency is based in the greater Philadelphia area, but serves clients throughout the US and globally.
Learn more at www.
allaroundcreative.
com, or follow AAC on LinkedIn, Twitter, Facebook and Instagram.
Job Type:
Full-time We offer a full package of benefits, including healthcare, dental, vision, 401k match, short and long term disability, life insurance and paid vacation.
Job Type:
Full-time Pay:
$60,000.
00 - $80,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Health savings account Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Medford, NJ 08055:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Digital marketing:
4 years (Required) Work Location:
Hybrid remote in Medford, NJ 08055.
Estimated Salary: $20 to $28 per hour based on qualifications.
This is an integral role in the marketing department as it develops and executes full-service, integrated programs.
This position would report to the Director of Marketing, and partner with in-house resources such as developers, designers, and content marketers as needed to develop and optimize campaigns.
Responsibilities:
Strategize and execute digital marketing campaigns inclusive of SEO, SEM, email, social media, and display advertising tactics Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Use reports to identify trends and optimize tactics and spend based on findings Plan, execute, and measure results via experiments, conversion tests and A/B testing Evaluate emerging technologies for adoption, providing insight on behalf of the agency and/or its clients Review clients' conversion points and optimize user funnels Evaluate end-to-end customer experience across multiple channels and touchpoints Participate in SEO research for content creation Stay up to date with the latest trends and best practices in online marketing and measurement Requirements:
Degree in marketing or a related field 5-7 years proven working experience in digital marketing In-depth experience in marketing automation and CRM platforms In-depth experience in developing and implementing digital marketing strategies Experience in setting up and optimizing Google Adwords campaigns Experience with A/B and multivariate experiments Solid knowledge and experience with online marketing tools and best practices Solid knowledge of website analytics tools (e.
g.
, Google Analytics/Search Console/Tag Manager) Working knowledge of ad serving tools (e.
g.
, DART, Atlas, Terminus) Working knowledge of HTML, CSS, and JavaScript development and constraints Familiarity with web design and UX Highly creative, with experience in identifying and segmenting target audiences to engage, inform and motivate Strong analytical skills and data-driven thinking Strong time-management skills Strong interpersonal and written/verbal communication skills Sense of ownership and pride in your work and its impact on the agency's success About All Around Creative All Around Creative (AAC) is a B2B marketing agency focused on generating leads for technical and manufacturing companies.
AAC aligns as a true partner with their clients, extracting the core sales story and building content-based marketing programs that generate high-quality leads ready for sales nurture.
They provide marketing strategy, content development, digital marketing, branding, creative services, web development, video production and more, all driven by in-house teams of specialists.
The agency is based in the greater Philadelphia area, but serves clients throughout the US and globally.
Learn more at www.
allaroundcreative.
com, or follow AAC on LinkedIn, Twitter, Facebook and Instagram.
Job Type:
Full-time We offer a full package of benefits, including healthcare, dental, vision, 401k match, short and long term disability, life insurance and paid vacation.
Job Type:
Full-time Pay:
$60,000.
00 - $80,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Health savings account Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Medford, NJ 08055:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Digital marketing:
4 years (Required) Work Location:
Hybrid remote in Medford, NJ 08055.
Estimated Salary: $20 to $28 per hour based on qualifications.
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